Global Marketing, 6th Edition
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Global Marketing, 6th Edition

by Warren J. Keegan, Mark C. Green

strategy International Business Global Marketing
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Global Marketing, 6th Edition provides a dedicated resource for studying marketing across international markets. Authored by Warren J. Keegan and Mark C. Green, this edition is appropriate for students, educators, and readers seeking a structured introduction to global marketing within business education.

ISBN-13 9780137042685 ASIN 013704268X Views 88 Publisher PEARSON Year 2010 Edition Sixth Edition / Global Edition Format Paperback Product Group Book Pages 72 Created February 16, 2026 Updated September 03, 2026
About This Book

Global Marketing, 6th Edition examines marketing through an international and global lens.

This edition is authored by Warren J. Keegan and Mark C. Green.

It is suited to readers seeking an organized resource for studying global marketing.

The book may support coursework, reference, or review in business and marketing education.

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I will be using this book for: