The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
by G. Richard Shell, Mario Moussa
The Art of Woo examines strategic persuasion as a way to communicate ideas, build support, and encourage action. Written by G. Richard Shell and Mario Moussa, this business and communication guide is designed for readers who want to become more effective at influencing others.
About This Book
The Art of Woo focuses on strategic persuasion and the effective communication of ideas.
G. Richard Shell and Mario Moussa present persuasion as a skill relevant to selling ideas and building support.
The book is suited to readers interested in business communication, influence, negotiation, and professional effectiveness.
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