MKTG
MKTG provides a focused introduction to marketing from Charles W. Lamb Jr. Intended for students and readers building their business knowledge, this book offers a foundation for understanding marketing as an academic and professional discipline.
About This Book
MKTG is a marketing-focused book by Charles W. Lamb Jr.
It is designed for readers seeking an accessible foundation in marketing.
The book supports study and discussion of marketing as a business discipline.
Its concise title reflects a direct, subject-centered approach to the field.
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