Building Distinctive Brand Assets
A practical guide to identifying, building, and managing distinctive brand assets that drive recognition and consumer choice.
About This Book
Building Distinctive Brand Assets provides guidance on identifying and developing the visual and verbal elements that make brands memorable.
The book emphasizes the importance of consistent brand assets in driving recognition and consumer choice.
Readers will learn frameworks for evaluating and strengthening brand elements across different touchpoints.
It is designed for marketers and brand managers seeking to improve long-term brand performance.
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