Norms in the Wild: How to Diagnose, Measure, and Change Social Norms
This work offers tools and methods to diagnose, measure, and transform social norms, guiding efforts to foster beneficial behavioral change in communities.
About This Book
Norms in the Wild explores how social norms shape behavior and decision-making across cultures and communities.
The book provides frameworks for identifying existing norms and assessing their influence on collective actions.
Readers learn methods to measure norms accurately and evaluate their strength within specific populations.
Strategies for designing interventions that can shift harmful norms toward positive social outcomes are presented.
The text emphasizes empirical approaches and real-world applications for researchers and practitioners alike.
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