Marketing: Theory, Evidence, Practice
by Byron Sharp
Marketing: Theory, Evidence, Practice by Byron Sharp provides a thorough examination of marketing fundamentals. It integrates theoretical foundations with empirical evidence and practical examples, equipping readers with a solid understanding of how marketing operates in diverse contexts. This essential guide supports both learning and application in the field.
About This Book
This book presents marketing through a structured lens of theory, evidence, and practice, offering a comprehensive resource for understanding the discipline.
Authored by Byron Sharp, it draws on established concepts and research findings to illustrate how marketing principles are applied in real-world scenarios.
Readers will gain insights into the interplay between theoretical frameworks and practical strategies, making it suitable for academic study and professional development.
The text emphasizes evidence-based approaches, helping to bridge the gap between abstract ideas and actionable marketing tactics.
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