The Regis Touch: Million-dollar Advice From America's Top Marketing Consultant
Million-dollar marketing advice from America's top consultant, focusing on brand strategy, customer relationships, and market success.
About This Book
The Regis Touch presents marketing principles from Regis McKenna, a prominent consultant known for guiding major technology companies.
Readers will find guidance on brand positioning, customer focus, and market strategy drawn from real-world consulting experience.
The book emphasizes practical approaches to creating lasting connections between products and their audiences.
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