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Contemporary Strategic Marketing

by Ross Brennan, Paul Richard Baines, Paul Garneau

Business Marketing Strategy Strategic Management

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A comprehensive guide to strategic marketing principles and practices for modern business environments.

ISBN-13 9780230507203 ASIN 0230507204 Views 143 Publisher Bloomsbury Academic Year 2007 Edition 2 Format Paperback Product Group Book Pages 488 Adult No Created February 10, 2026 Updated October 04, 2026

About This Book

Contemporary Strategic Marketing provides essential insights into marketing strategy development and implementation.

The book covers key concepts and frameworks relevant to contemporary business challenges.

Readers gain practical understanding of strategic marketing approaches used in today's competitive markets.

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I will be using this book for:

Contemporary Strategic Marketing

About This Book

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I will be using this book for: