Audience Economics: Media Institutions and the Audience Marketplace
A detailed study of how media institutions measure, interpret, and monetize audiences within competitive marketplaces.
About This Book
Audience Economics examines the economic structures that shape how media organizations identify and value their audiences.
The book analyzes institutional practices used to measure audience attention and translate it into revenue.
It considers the marketplace dynamics between content producers, advertisers, and consumers of media.
Readers gain insight into the strategic decisions media firms make regarding audience data and monetization.
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