Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)
Creative Strategy: A Guide for Innovation explores how creativity can inform strategic thinking. Written by William Duggan, Ph.D., and published by Columbia Business School Publishing, this concise business title offers a focused introduction to innovation and the role of creative strategy.
About This Book
Creative Strategy: A Guide for Innovation examines the relationship between strategic thinking and creativity.
Written by William Duggan, Ph.D., the book presents its subject as a guide to innovation.
Published through Columbia Business School Publishing, it is positioned for readers interested in business strategy and new approaches to creative problem-solving.
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