Mktg Mgmt/Ethics Mktg C 1&2 Pkg Kg
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Mktg Mgmt/Ethics Mktg C 1&2 Pkg Kg

by Harper W. Boyd

Business Marketing
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A combined academic package covering marketing management fundamentals and ethical considerations for students and professionals.

About This Book

This package combines core marketing management content with focused coverage of ethics in marketing.

Designed for academic or professional use, it supports structured study of marketing principles.

The materials emphasize responsible decision-making within marketing contexts.

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I will be using this book for: