Principles of Marketing: European Edition
Principles of Marketing: European Edition by Philip Kotler provides an accessible foundation in marketing concepts and practice. Intended for students and general readers, this educational business title introduces the principles needed to understand marketing and its role within organizations and markets.
About This Book
Principles of Marketing: European Edition presents an introduction to the core ideas and practices of marketing.
Written by Philip Kotler, the book is designed as an educational resource for readers studying or seeking to understand marketing.
Its European edition provides a contextually relevant version of a broad marketing principles text.
The book offers a foundation for exploring marketing as an area of business and academic study.
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