Digital Marketing: Strategy, Implementation and Practice
by Dave Chaffey, Fiona Ellis-Chadwick
Digital Marketing: Strategy, Implementation and Practice offers a structured examination of digital marketing strategy and practical implementation. Written by Dave Chaffey and Fiona Ellis-Chadwick, it provides a useful foundation for students, business readers, and anyone seeking to understand digital marketing as a contemporary business discipline.
About This Book
Digital Marketing: Strategy, Implementation and Practice focuses on the central principles and practical application of digital marketing.
The book addresses digital marketing strategy, implementation, and practice in an integrated business context.
It is suited to readers seeking a structured introduction to digital marketing and its role in contemporary business.
Written by Dave Chaffey and Fiona Ellis-Chadwick, the book presents digital marketing as both a strategic subject and a practical discipline.
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