Influence: Science and Practice
Weapons Of Influence -- Reciprocation : The Old Give And Take...and Take -- Commitment And Consistency : Hobgoblins Of The Mind -- Social Proof : Truths Are Us -- Liking : The Friendly Thief -- Authority : Directed Deference -- Scarcity : The Rule Of The Few -- Instant Influence : Primitive Consent For An Automatic Age. Robert B. Cialdini. Includes Bibliographical References (p. 241-256) And Index. Author: Cialdini, Robert B.. Publisher: Allyn & Bacon Pages: 262 Publication Date: 2000-07-09T00:00:01Z Edition: 4 Binding: Paperback MSRP: 26 ISBN13: 9780321011473 ISBN: 0321011473 Language: en_US Quality Rating: 1 "Book cover image may be different than what appears on the actual book."
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