Content Strategy for the Web, 2nd Edition
by Kristina Halvorson, Melissa Rach
In this second edition, Kristina Halvorson and Melissa Rach deliver an updated guide to content strategy for the web. Focused on practical methods, it helps professionals plan, create, and manage content that meets user expectations and supports organizational objectives. Essential reading for digital marketers and content creators seeking to enhance their online strategies.
About This Book
Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach explores the essentials of planning and managing content for online environments. This updated edition addresses evolving practices in web content creation and organization.
The book emphasizes aligning content with business goals and user needs, offering frameworks for strategy development. It covers key aspects such as content audits, governance, and measurement to ensure sustainable digital presence.
Readers gain actionable advice on collaborating across teams to produce relevant and engaging web content. The authors draw from industry experience to illustrate best practices in content strategy implementation.
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