Advertising and Integrated Brand Promotion
I will be using this book for:
Log in to remove ads

Advertising and Integrated Brand Promotion

by Richard J. Semenik, Thomas C. O'Guinn, Chris T. Allen

Business Marketing Advertising
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Advertising and Integrated Brand Promotion provides a focused introduction to advertising and the coordinated promotion of brands. Written by Richard J. Semenik, Thomas C. O'Guinn, and Chris T. Allen, it serves readers looking for a resource dedicated to these closely connected areas of marketing.

ISBN-13 9780324289565 ASIN 0324289561 Views 9 Publisher South-Western Pub Year 2005 Edition 4 Format Hardcover Product Group Book Pages 781 Created August 25, 2026 Updated September 11, 2026
About This Book

Advertising and Integrated Brand Promotion focuses on advertising and the coordinated promotion of brands.

The book brings together the expertise of Richard J. Semenik, Thomas C. O'Guinn, and Chris T. Allen.

It is suited to readers seeking a resource centered on advertising and integrated brand promotion.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for: