MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel
MKTG 2.0, 2008–2009 Student Edition provides a marketing course resource for students, with a review card, printed access card, and chapter review notecards included in the back. Written by Charles W. Lamb, Joe F. Hair, and Carl McDaniel.
About This Book
MKTG 2.0, 2008–2009 Student Edition is a marketing-focused educational resource by Charles W. Lamb, Joe F. Hair, and Carl McDaniel.
This edition is identified for the 2008–2009 student period and includes materials intended to support course use and review.
A review card and printed access card are included with the book.
Chapter review notecards are provided in the back for additional study support.
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