MKTG 3.0 2009 Student Edition
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MKTG 3.0 2009 Student Edition

by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel, Hair, Joseph F., Jr.

Education Marketing business textbook
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MKTG 3.0 2009 Student Edition is an academic marketing resource for students. Written by Charles W. Lamb, Joe F. Hair, Carl McDaniel, and Hair, Joseph F., Jr., it supports study of marketing concepts in an educational context.

ISBN-13 9780324789287 ASIN 0324789289 Views 91 Publisher South-Western Pub Year 2009 Edition Student Format Paperback Product Group Book Pages 326 Created March 21, 2026 Updated October 28, 2026
About This Book

MKTG 3.0 2009 Student Edition is a marketing-focused educational resource.

It is designed for students studying marketing in an academic setting.

The book presents material related to the field of marketing and its foundational concepts.

Authors Charles W. Lamb, Joe F. Hair, Carl McDaniel, and Hair, Joseph F., Jr. are credited on the edition.

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I will be using this book for: