MKTG (Mindtap Course List)
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MKTG (Mindtap Course List)

by Carl Mcdaniel, Charles Lamb, Joe Hair

Business Education
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A marketing textbook by Carl Mcdaniel, Charles Lamb, and Joe Hair, part of the Mindtap Course List series for business education.

ISBN-13 9780357127810 ASIN 0357127811 Views 190 Publisher Cengage Learning Year 2020 Edition 13 Format Paperback Product Group Book Pages 410 Created June 19, 2026 Updated September 01, 2026
About This Book

MKTG (Mindtap Course List) is a marketing textbook designed for course use.

Authored by Carl Mcdaniel, Charles Lamb, and Joe Hair, it presents foundational marketing concepts.

The book is part of the Mindtap Course List series, supporting student learning in business education.

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I will be using this book for:
15 total votes