International Marketing
by Michael Czinkota, Ilkka Ronkainen, Annie Cui
International Marketing presents a business-focused introduction to marketing across national borders. Written by Michael Czinkota, Ilkka Ronkainen, and Annie Cui, it is suited to readers studying or exploring the principles of marketing in an international context.
About This Book
International Marketing focuses on marketing activities that extend across national borders.
The book is authored by Michael Czinkota, Ilkka Ronkainen, and Annie Cui.
It provides a foundation for understanding international marketing as an area of business study.
This title may serve students and readers seeking an introduction to marketing in a global context.
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