Marketing Strategy
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Marketing Strategy

by O. C. Ferrell, Michael Hartline, Bryan Hochstein

Business Education Marketing
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Marketing Strategy presents a focused study of strategic marketing from O. C. Ferrell, Michael Hartline, and Bryan Hochstein. Designed for business and marketing readers, it provides an educational foundation for understanding the role and principles of marketing strategy.

ISBN-13 9780357516300 ASIN 0357516303 Views 108 Publisher Cengage Learning Year 2021 Edition 8 Format Paperback Product Group Book Pages 576 Created August 20, 2026 Updated October 14, 2026
About This Book

Marketing Strategy is a business and marketing title by O. C. Ferrell, Michael Hartline, and Bryan Hochstein.

The book centers on the subject of marketing strategy and its role within business education.

It is suited to readers seeking a structured introduction to strategic marketing concepts.

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I will be using this book for: