Services Marketing: Concepts, Strategies, & Cases
Services Marketing: Concepts, Strategies, & Cases offers a focused examination of services marketing through its core concepts, strategic approaches, and cases. Written by K. Hoffman and John Bateson, the book provides a structured resource for understanding the subject and its practical dimensions.
About This Book
Services Marketing: Concepts, Strategies, & Cases focuses on the principles and practice of marketing services.
The book brings together foundational concepts, strategic approaches, and cases within a single services marketing title.
Authored by K. Hoffman and John Bateson, it presents services marketing as the central subject of study.
Its combination of concepts, strategies, and cases supports readers seeking a structured overview of the field.
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