MKTG: Principles of Marketing
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MKTG: Principles of Marketing

by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel, Joe Hair

Business Marketing Educational Bundle
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Marketing textbook bundle featuring the 13th edition of MKTG and one-term MindTapV2.0 access for students.

ISBN-13 9780357725184 ASIN 0357725182 Views 101 Publisher Cengage Learning Edition 13 Format Paperback Product Group Book Pages 410 Created February 22, 2026 Updated September 04, 2026
About This Book

This bundle includes the 13th edition of MKTG along with a one-term printed access card for MindTapV2.0.

The package is designed to support marketing coursework with both print and digital resources.

Authors Charles W. Lamb, Joe F. Hair, and Carl McDaniel provide established educational content.

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