Consumer Behaviour and the Arts (Discovering the Creative Industries)
Consumer Behaviour and the Arts explores the connection between consumer behaviour and artistic activity within the broader creative industries. Written by Colbert and D’Astous, this focused work is suited to readers studying arts management, marketing, audiences, and the business dimensions of creative practice.
About This Book
Consumer Behaviour and the Arts examines the relationship between consumers and artistic activity.
Positioned within the context of the creative industries, the book considers how consumer behaviour can be understood in relation to the arts.
Written by Colbert and D’Astous, it offers a focused resource for readers interested in arts-related markets, audiences, and creative-industry practices.
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