Essentials of Marketing
Essentials of Marketing introduces the fundamental concepts of marketing in a clear, accessible format. Written by David Brown and Alex Thompson, it serves as a practical starting point for students, aspiring professionals, and general readers seeking to understand marketing’s place within the wider business world.
About This Book
Essentials of Marketing provides an accessible introduction to the central ideas of marketing.
The book is designed for readers seeking a clear foundation in marketing as a business discipline.
It offers a practical starting point for understanding the subject and its role in organizational activity.
Written by David Brown and Alex Thompson, this title is suitable for students and general readers exploring marketing fundamentals.
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