The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen Katz
The Media Handbook offers a detailed examination of advertising media selection, planning, research, and buying. This essential guide from the Routledge Communication Series by Helen Katz provides professionals with the tools to effectively manage media strategies in the advertising field.
About This Book
The Media Handbook serves as a complete resource for advertising media professionals, detailing the processes involved in media selection and planning.
It explores research methods essential for informed decision-making in media buying, providing practical insights into the advertising industry.
Part of the Routledge Communication Series, this guide equips readers with the knowledge to handle media strategies in a structured manner.
Authors Helen Katz draws on expertise to present a thorough overview of media operations within advertising contexts.
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