Buyology: Truth and Lies About Why We Buy
An exploration of the hidden psychology behind why people buy, revealing the real drivers of consumer behavior through scientific research.
About This Book
Buyology examines the subconscious forces that influence why people make purchases.
The book draws on scientific research to uncover truths about consumer motivation.
It challenges common assumptions about advertising effectiveness and brand loyalty.
Readers gain insight into how emotions and memory shape buying patterns.
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