Buyology: Truth and Lies About Why We Buy
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Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom

Business Psychology
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Buyology: Truth and Lies About Why We Buy examines the motivations behind consumer choices. Martin Lindstrom explores the relationship between what shoppers say, what influences them, and why purchasing decisions can be more complex than they appear.

ISBN-13 9780385523899 ASIN 0385523890 Views 311 Publisher Crown Currency Year 2010 Edition Reprint Format Paperback Product Group Book Pages 272 Adult No Created February 09, 2026 Updated September 05, 2026
About This Book

Buyology: Truth and Lies About Why We Buy examines consumer behavior and purchasing decisions.

The book focuses on the difference between what people say about their choices and the influences that may shape those choices.

It offers a business and marketing perspective on the motivations behind buying.

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I will be using this book for:
4 total votes