The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and SaveOur Lives
Shankar Vedantam examines the unconscious influences that shape human behavior, from political choices and market activity to conflict and personal safety. The Hidden Brain offers an accessible look at the unseen mental forces guiding decisions and affecting life in ways people may not always recognize.
About This Book
The Hidden Brain explores the influence of unconscious mental processes on human behavior and decision-making.
Shankar Vedantam considers how these unseen forces can affect elections, markets, wars, and personal safety.
The book presents an accessible examination of the hidden influences that shape individual and collective life.
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