Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by Martin Lindstrom

Business Psychology
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An exploration of the marketing techniques companies use to influence consumer minds and encourage buying through branding and psychological tactics.

About This Book

Brandwashed examines the subtle and often invisible strategies that companies employ to shape consumer perceptions and drive sales.

The book explores how branding, advertising, and psychological triggers are used to influence everyday purchasing choices.

Readers gain insight into the methods behind product placement, emotional marketing, and sensory branding techniques.

The content draws on research and real-world examples to illustrate how persuasion operates in modern commerce.

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