Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico
by Ted Genoways
Tequila Wars explores José Cuervo and the bloody struggle surrounding tequila, offering a focused look at the spirit’s commercial history and cultural significance in Mexico. Ted Genoways examines the conflicts and ambitions connected to a renowned brand and the industry built around one of the country’s defining drinks.
About This Book
Tequila Wars examines José Cuervo and the forces surrounding one of Mexico’s most recognizable spirits.
The book presents the tequila industry through the lens of struggle, competition, and commercial power.
It also places tequila within the broader cultural and national context of Mexico.
Readers interested in business history, spirits, and Mexico will find a focused account of a consequential brand and its turbulent world.
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