Citizen Coke: The Making of Coca-Cola Capitalism
Citizen Coke examines the making of Coca-Cola capitalism, placing the iconic beverage brand within a broader historical and business context. Bartow J. Elmore’s book will appeal to readers interested in corporate history, consumer culture, capitalism, and the forces that shape major global brands.
About This Book
Citizen Coke examines the development of Coca-Cola capitalism through a historical and business-focused lens.
The book centers on Coca-Cola and the broader economic system suggested by its global prominence.
It offers readers an opportunity to consider how a major consumer brand connects with the history of capitalism.
With its focus on business and history, the book is suited to readers interested in corporate culture, industry, and the influence of iconic brands.
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