Ratings Analysis (Routledge Communication Series)

by Lawrence Lichty, James Webster, Patricia F. Phalen, Lawrence W. Lichty, Patricia Phalen

Communication Media Studies

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This volume introduces core concepts of audience measurement and explains how ratings data inform media and advertising decisions.

ISBN-13 9780415526524 ASIN 0415526523 Views 164 Publisher Routledge Year 2013 Edition 4 Format Paperback Product Group Book Pages 344 Adult No Created April 26, 2026 Updated September 18, 2026

About This Book

Ratings Analysis provides an overview of audience measurement techniques used in media industries.

The book examines the role of ratings data in programming decisions and advertising strategies.

Readers gain insight into the methodologies behind collecting and interpreting audience information.

It serves as a resource for students and professionals interested in media research practices.

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Ratings Analysis (Routledge Communication Series)

About This Book

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