Applied Public Relations (Routledge Communication Series)
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Applied Public Relations (Routledge Communication Series)

by Kathy Brittain Richardson

Business Communication
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A guide to public relations principles and practices for students and professionals in communication.

About This Book

Applied Public Relations provides an overview of core concepts in the field of public relations.

The book covers foundational theories and practical approaches relevant to communication professionals.

Readers are introduced to key strategies and considerations in managing public relations activities.

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I will be using this book for: