Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)
Creating Images and the Psychology of Marketing Communication explores the role of imagery in advertising and consumer psychology. It considers how visual communication connects with marketing practice and how images may shape consumer perception, making it relevant to students, researchers, and professionals across marketing and advertising.
About This Book
Creating Images and the Psychology of Marketing Communication examines the relationship between visual imagery and marketing communication.
The book focuses on how images operate within advertising and how they may influence consumer perception and response.
It brings together perspectives from marketing, advertising, and consumer psychology.
This title is suited to readers interested in the psychological role of images in commercial communication.
Reviews
No reviews yet. Be the first to review this book!