Reputation Management: The Key to Successful Public Relations and Corporate Communication
by Helio Fred Garcia, John Doorley
This book examines reputation management as a core element of effective public relations and corporate communication strategy.
About This Book
Reputation Management explores the essential connection between public relations and corporate communication.
The book provides frameworks for understanding how organizations build, maintain, and protect their reputations.
It addresses the strategic importance of reputation in achieving business objectives and stakeholder trust.
Readers gain insight into communication practices that support long-term organizational success.
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