Digital Marketing

by Ira Kaufman, Chris Horton

Business Marketing Digital Media

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An essential resource exploring digital marketing strategies and practices for today's business landscape.

ISBN-13 9780415716758 ASIN 0415716756 Views 156 Publisher Routledge Year 2014 Edition 1 Format Paperback Product Group Book Pages 368 Adult No Created March 21, 2026 Updated September 20, 2026

About This Book

Digital Marketing provides an overview of essential concepts and approaches in the field.

The book covers key topics relevant to contemporary marketing practices.

Readers gain foundational knowledge applicable to business environments.

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