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Marketing and the Common Good
by Patrick E. Murphy, John F. Sherry
Marketing and the Common Good considers marketing in relation to ethics, society, and collective welfare. Patrick E. Murphy and John F. Sherry offer a broad perspective for readers seeking to understand marketing beyond commercial exchange and to examine its connection with the common good.
About This Book
Marketing and the Common Good explores the relationship between marketing and broader ideas of social welfare.
The book considers marketing not only as a business activity, but also as a subject connected to ethical and societal questions.
Patrick E. Murphy and John F. Sherry present a perspective for readers interested in the role marketing can play in relation to the common good.
It is suited to readers of marketing, business ethics, and social thought.
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