The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

by Helen Katz

Communication Advertising Media Planning
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A complete guide to advertising media selection, planning, research, and buying from the Routledge Communication Series.

ISBN-13 9780415856713 ASIN 041585671X Views 258 Publisher Routledge Year 2013 Edition 5 Format Paperback Product Group Book Pages 248 Created February 17, 2026 Updated September 24, 2026
About This Book

The Media Handbook serves as a complete guide to advertising media selection, planning, research, and buying.

It covers essential topics within the Routledge Communication Series for media professionals and students.

Authored by Helen Katz, the book provides foundational knowledge for effective media decision-making.

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I will be using this book for:
3 total votes