Unthinking: The Surprising Forces Behind What We Buy
Harry Beckwith examines the surprising influences behind consumer choices in Unthinking: The Surprising Forces Behind What We Buy. The book considers the forces that shape purchasing behavior and offers a thoughtful perspective on the decisions people make as consumers.
About This Book
Unthinking: The Surprising Forces Behind What We Buy examines the forces that influence purchasing decisions.
Written by Harry Beckwith, the book focuses on the often-unrecognized factors behind consumer behavior.
It offers a perspective on why people buy what they buy and how those choices may be shaped.
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