Hospitality Strategic Management: Concepts and Cases
by Cathy A. Enz
Explores strategic management principles and case studies tailored to hospitality businesses, offering practical frameworks for competitive analysis and operational decision-making.
About This Book
Hospitality Strategic Management: Concepts and Cases provides essential frameworks for understanding strategic management in hospitality settings.
The text combines foundational concepts with practical case studies to illustrate strategic decision-making processes.
Readers gain insight into competitive analysis, market positioning, and operational strategies relevant to hospitality organizations.
The book is designed to support students and professionals seeking structured approaches to hospitality management challenges.
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