Marketing Research Kit for Dummies
by Michael Hyman, Jeremy Sierra
A straightforward resource covering marketing research methods, data collection, and analysis techniques for business professionals and students seeking practical guidance.
About This Book
Marketing Research Kit for Dummies provides an accessible introduction to marketing research concepts and techniques.
The book covers essential methods for gathering and analyzing market data to support business decisions.
Readers learn how to design surveys, conduct interviews, and interpret research findings.
Practical examples and step-by-step guidance help users apply research principles in real-world scenarios.
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