Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
by Vanessa Fox
Marketing in the Age of Google explores why an organization’s online strategy is inseparable from its business strategy. Vanessa Fox presents a focused look at digital visibility, search, and the changing role of online marketing for businesses navigating a Google-centered marketplace.
About This Book
Marketing in the Age of Google examines the growing connection between online marketing and overall business strategy.
Vanessa Fox focuses on the importance of search and digital visibility in a business environment shaped by Google.
The book offers a strategic perspective for readers seeking to understand how online efforts can influence broader organizational decisions.
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