How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything examines the challenge of evaluating intangible factors in business. Douglas W. Hubbard offers a practical perspective on measurement, uncertainty, and decision-making for readers who want to assess value more clearly, even when the information at hand seems difficult to quantify.
About This Book
How to Measure Anything explores the challenge of assessing value when business factors appear intangible or difficult to quantify.
Douglas W. Hubbard presents the subject as a practical problem of measurement, uncertainty, and decision-making.
The book is intended for readers seeking a more structured way to evaluate information and business outcomes.
It offers a business-focused perspective on turning unclear questions into more measurable ones.
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