Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy
by Anne H. Chasser, Jennifer C. Wolfe
Brand Rewired examines the intersection of branding, creativity, and intellectual property strategy. Written by Anne H. Chasser and Jennifer C. Wolfe, it offers readers a focused framework for considering how brand development and creative work relate to intellectual property in a professional business context.
About This Book
Brand Rewired examines the relationship between branding, creativity, and intellectual property strategy.
The book focuses on how these three areas connect within a broader professional and business context.
It is suited to readers seeking a focused introduction to the strategic considerations surrounding brands, creative work, and intellectual property.
Anne H. Chasser and Jennifer C. Wolfe present a perspective centered on integrating these subjects rather than treating them as separate concerns.
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