Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash, Maura Ginty, Rich Page
Landing Page Optimization is a practical guide to improving online conversion performance. Tim Ash, Maura Ginty, and Rich Page explain how to test, evaluate, and tune landing pages so businesses can make more informed design decisions and create more effective experiences for website visitors.
About This Book
Landing Page Optimization presents a focused guide to testing and tuning web pages for better conversions.
Written by Tim Ash, Maura Ginty, and Rich Page, the book centers on improving the effectiveness of landing pages through structured evaluation and refinement.
It is intended for readers seeking a practical understanding of conversion-focused page design and performance improvement.
The book provides a foundation for making landing page decisions based on testing rather than assumptions.
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