The Impossible Advantage: Winning the Competitive Game by Changing the Rules
by Wolfram Wördemann, Andreas Buchholz, Ned Wiley
Discover how to win in business by changing the rules of the game. This book offers a strategic framework and real-world examples to help companies achieve lasting competitive advantage.
About This Book
The Impossible Advantage explores how companies can gain an edge by changing the established rules of competition.
It presents a framework for identifying opportunities to redefine markets and challenge conventional thinking.
The authors draw on real-world examples to illustrate how rule-changing strategies can lead to lasting success.
Readers will learn practical approaches for analyzing their competitive environment and developing innovative tactics.
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