The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
The International Brand Valuation Manual provides a broad introduction to assessing brand value across international markets. Gabriela Salinas surveys valuation techniques, methodologies, and applications, creating a practical reference for readers who want to understand how brands can be analyzed and valued in a business context.
About This Book
The International Brand Valuation Manual presents an overview of brand valuation for an international business context.
It covers brand valuation techniques and methodologies, offering a structured introduction to approaches for assessing brand value.
The book also addresses applications of brand valuation, connecting analytical methods with practical business use.
Designed as a reference for readers seeking a complete foundation in the subject, it focuses on the principles and practices of valuing brands.
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