Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce
by Melvin Simensky, Lanning G. Bryer, Neil J. Wilkof
This book explores intellectual property in the global marketplace, with attention to valuation, protection, exploitation, and electronic commerce. It offers a focused overview of key issues involved in managing intellectual property within an increasingly international and digitally connected business environment.
About This Book
This book examines intellectual property in the context of the global marketplace.
It addresses the valuation, protection, and exploitation of intellectual property assets.
The book also considers electronic commerce and its relationship to intellectual property.
It is intended as a focused resource on managing and applying intellectual property across international business environments.
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