Making Innovation Pay: People Who Turn IP Into Shareholder Value
by Bruce Berman, Kevin Rivette
This book explores how intellectual property can be leveraged to create shareholder value through strategic innovation and management.
About This Book
This book examines the role of intellectual property in driving business success and shareholder returns.
It provides insights into how companies can effectively manage and monetize their IP assets.
Readers will learn strategies for turning innovation into tangible financial value.
The content focuses on practical approaches to IP management in competitive markets.
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